You will really enjoy this blog posting from Jim Walton of the Brand Accelerators, a marketing agency focusing on the architectural, engineering and construction community with offices in Charlotte, NC and Indianapolis IN. Take a look and see how he weaves an intergenerational story to describe the "why" and higher purpose of his business; as he captures the real challenges and suffering when things go wrong in the economy.
This will cost you some money -- $49.50 per year (plus GST in Canada), but is worth every cent if you are in our service areas; or simply wish to see quality local construction industry journalism. You can subscribe (in Canada) to Ottawa Construction News or the GTA Construction Report or (in the U.S.) to Triad/Triangle Construction News or Charlotte Construction News (both in North Carolina). You can use this online subscription order form, or, if you perfer a personal touch, just email me at email@example.com