Feeling overwhelmed . . . how much is out there?

The Hootsuite.com Twitter dashboard

Tonight, I discovered hootsuite.com and storify.com.  Not sure what to make of these social media resources.  Storify seems to be a good idea but some of the "stories" I've viewed appear to be auto-generated crap.

Hootsuite appears to provide some intriguing consolidation and management capacities, but doesn't directly integrate with email and databases quite as well as nimble.com.  However set-up proved surprisingly quick and simple, and I could quickly see and manage my social media dashboards (subject to the limits on free accounts, though paid accounts don't seem that expensive.

Quick keyword searches didn't find a whole lot of construction marketers in these spaces yet.  Do you have any thoughts?