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Tuesday, June 10, 2008

SMPS in Canada

Subject: SMPS Ontario Chapter

Hi all,

We are in the process of establishing the first international chapter of SMPS and would like you to be part of SMPS Ontario! Currently, you are all members and with your permission we would like to transfer your membership to the new Ontario chapter.

This is just a formality, no extra membership fee is required. If you are interested in joining a network of local peers please respond and I will take care of all the paperwork.

Thank you and I look forward to hearing from you!

Jessica Rowen, Marketing Administrator, Marketing & Business Development
HOK Toronto

I immediately offered support to this initiative. Hopefully, the new chapter will connect with its members and sustain itself effectively. The challenge will be to find the core value and interest that transcends the initial excitement and enthusiasm, and results in a consistent and sustainable commitment. In organizing the chapter, the members of the steering committee should look ahead and see what we need to define interest and relevance in months and years ahead.

For example, I've learned the initiative to establish a Canadian counterpart to SMPS as an independent organization -- the Canadian Society For Marketing Professional Services -- in Vancouver has run into hard times, with the organization considering disbanding. Seems, according to my source, that the organizers there have had trouble attracting members to events and activities.

Obviously, I'll lend my fullest support, both in our conventional print media, this blog, and e-marketing and other initiatives.

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