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Sunday, June 29, 2008

Tag lines and other ideas from Bruce Firestone

Bruce Firestone's blog, The EQ Journal, is worthy of a permalink. Firestone and a group of colleagues cooked up the idea of bringing the Ottawa Senators back in the early 1990s as part of a plan to develop formerly underused rural land in western Ottawa (formerly Kanata).

The grand scheme ultimately succeeded but, after a series of misfortunes and upsets, Firestone's 'ownership' in the now-successful Senators and the Scotiabank Place land development are some moral rights to seats in the Founders' Box at Senators games. He now works as a real estate broker, and teaches entrepreneurship courses.

While his practical successes have been less than his entrepreneurial adventures, he has the gift of understanding the real estate and construction businesses, its limits, and opportunities. His most recent posting, Tag Lines, happens to touch on a marketing project I am currently working on.

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