The $50 offer

The $50 referral form from Feazel Roofing in Columbus, Ohio.

Look at this referral form from Feazel Roofing in Columbus, Ohio. Nothing fancy; the person providing the referral can receive a $50 cash payment and the person receiving the referral receives a $50 discount.

The really intriguing thing about this form, however, is the provision to allow individuals making the referral to sign over their $50 cash rebate to the person receiving the referral -- thus turning a hard cost into a soft incentive! Clearly, this reduces the referral program costs while inducing a sense of sharing and self-sacrifice/respect from the referring person: great for relationships, and for enhancing the referral's influence.