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Friday, November 28, 2008

Discretion, respect, and communication

Occasionally I come across a significant story that is too hot to handle. Usually it involves sex. And usually the story involves some level of indiscretion which causes harm and hardship far beyond the inappropriate behaviour.

Today, I learned one of these stories I won't report on it because the specific details won't do anyone any good. But I can say one basic marketing lesson can be observed here: Generally, what you do in the bedroom should stay there. Be responsible. Respect the moral code. And if you dare violate it, remember that you can be haunted by the consequences.

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