The late Sonny Lykos outlines in this June 2004 Journal of Light Construction posting, the basic issues you should consider in advertising and marketing. His points remain valid today.
Nothing - NOTHING we do or say that involves a customer is ever to be thought of as minor, small, unimportant, or insignificant. NEVER!If your advertising brings your client to the door, the way you treat your client defines your ultimate business success, Lykos advocated. this is a fundamental point which you should regard consistently and vitally.
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