Back to the BD basics

Tim Klabunde posts his lastest SMPS Marketer article, Back to the BD Basics, in his most recent Cofebuz blog. His blog entry is worthy of several re-reads if you are wondering what you should do to make it through the recession.

Among his suggestions, he writes:

Focus on being the best: Now is the time to set-aside change orders and additional work authorizations (within reason) and give all of your clients 1,000 reasons why they should never even consider another firm. Begin by asking yourself, “What can I do to help this person that is above and beyond what they hired me to do?” Remember that focusing on being the best isn’t something that just one person or a group of people can do, it is a company-wide focus that requires buy-in to be successful.

The basics of construction industry marketing remain consistent -- but if you remember the basics, you will make it through.