You have to advertise -- Michael Stone

Since we sell advertising for a living, I will enthusiastically repost this recent blog entry from Michael Stone, "You Have to Advertise".

Note, if you are successful enough in business that in good times you have been able to work "only by referral" you have a great opportunity to build on our brand and reputation with effective marketing, which can include resources other than conventional advertising, and you will find your current and recent clients to be truly helpful in deciding which media to use and how to adapt our advertising effectively.