Additional value in publicity
A large part of our business is publishing profiles about businesses and projects, with supplier support advertising. The features are generally quite successful for everyone concerned -- advertisers enhance their 'connection' with key clients (and we respect them as our key clients, as well), and the profiled organization obtains the benefit of editorial-type publicity which can be used in a variety of formats.
Publicist Ronn Torossian from New York outlines how editorial publicity can be extended byond the original publication in this blog entry.
http://ronntorossian.blogspot.com/2007/02/what-do-we-do-with-hits-once-they-come.html
His point applies to all media publicity, not just our features, of course, and is just one reason you should focus a significant portion of your marketing resources on media relations and publicity.
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2 years ago
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