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Monday, July 28, 2008

The Readers' Choice Award -- a special blog

The Readers Choice Awards recognize the most-respected construction related businesses in Ontario. We've set up a blog to highlight these awards; you may find you can use the blog as a marketing resource for other special initiatives in your own business.

We've been experimenting and expanding the marketing applications of blogging technology. See the new Ontario Readers' Choice Awards blog, reporting on the special annual initiative where we invite our readers to select the best businesses and individuals in key industry-related disciplines.

Of course, you can learn about the Readers' Choice Awards in our printed publications, and we send out faxes and e-letters, as well as invoice stuffers and direct mail pieces. But the blog has special advantages and capacities.

  • It is easy to maintain and update
  • It doesn't cost anything to operate (and takes very little time to develop/maintain)
  • It extends the scope of awareness of the awards program.
  • The process of setting up and including content in the blog took just an hour or two. In our case, with an existing Google Blogger account, we simply created the new blog under the original account and uploaded using built in resources the necessary logos and content.
Can you use the same technology/resources to develop materials for specific projects or initiatives in your own business? I think so. And if you do, please let me know -- we may be able to provide you some additional free publicity at this blog!

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