I'm in Washington D.C. now (Actually Alexandria, Virginia) for tonight's Design and Construction Network Happy Hour. These in-person events connect the dots between online "social networking" and real, human interactions.
It's worthwhile for me to buy a plane ticket, pay a night's hotel bill, and come to Washington for a two hour event because here we can put faces to names, make connections and share insights.
The new social networking tools such as Facebook and Twitter are not a replacement for the more traditional forms of networking. They simply accelerate and facilitate the process. As always, if you think of networking events as hard rock selling opportunities, you are likely to be disappointed. If you think of them as opportunities to meet, share and give your best support and assistance to the people around you, you will succeed.
The Design and Construction Report, our first online publication, results from this process.
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
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