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Wednesday, May 12, 2010

The book

Yesterday, I received an email from the marketing representative of a major general contractor in Ottawa.  She had heard through the grapevine that her company had been mentioned in the Construction Marketing Ideas book and wondered where she could purchase a copy.

I initially referred her to Google Books and the book home page, then decided to simply offer her a free copy (we've done thousands of dollars in business over the years).

She then explained to me how she had learned about the book.  Her counterpart at the company's office in Los Angeles had purchased the book and was using it, asked her if she knew a "Mark Buckshon" in Ottawa.

Small world.

The book is selling an average of a copy or two a day, which won't put it to the top of the New York Times bestsellers list, but is certainly reasonable for a relevant but reasonably specialized topic.

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