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Friday, May 21, 2010

Learning marketing lessons

I wish I could share with you some of the lessons I've learned today.  However, some marketing stories are not meant to be shared publicly.  Although openness is often an asset (and I've found that truthfulness about everything -- including your mistakes and problems -- helps build trust and your brand), there are times when the cone of silence makes the most sense.

Oakland is a beautiful city.  You can preview the Construction Marketing Ideas book here.

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