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Sunday, June 17, 2012

Your secret construction marketing resource

Try this test.  Write down the three most enjoyable aspects of your work-day.  This isn't a "right or wrong" quiz, so anything you enjoy can go on the list, even something your boss may not approve.  (Don't worry, I'm not asking you to publish the information.)

Now, look at these three things and consider how they can apply in your architectural, engineering or construction marketing initiatives.  I can't tell you what they should be but I am confident that, if you incorporate your "enjoyments" into your marketing, you'll be much more successful in the long-run.

There are several reasons for this observation.  First, if you enjoy something, you'll likely stick to it.  Second, your enthusiasm will radiate to others, and they'll be more comfortable working with you.  Finally, if you can connect your passions and genuine interests to your actual marketing activities, you'll discover a higher level of awareness and involvement and your overall marketing quality will be much more effective.

As an example, consider the story of HMC Architects in California, which has assessed that the amount of time and effort principals put into preparing for proposals is a clear indication of their likeliness of success.  So now the practice weighs this "time and energy" in deciding on go/no go strategies.

In the real world, we don't always get to do what we want to do and love doing, all the time.  However, the more we can manage our affairs to do what we love, the more we are likely to succeed at construction marketing.

See the relevant SMPS Marketer article here.

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