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Thursday, August 02, 2012

Construction marketing: Telling your story and capturing your emotions

You will really enjoy this blog posting from Jim Walton of the Brand Accelerators, a marketing agency focusing on the architectural, engineering and construction community with offices in Charlotte, NC and Indianapolis IN.  Take a look and see how he weaves an intergenerational story to describe the "why" and higher purpose of his business; as he captures the real challenges and suffering when things go wrong in the economy.

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