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Friday, June 01, 2007

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Your survey answers
Here are five questions readers asked in response to yesterday's survey.
  1. Which marketing effort is most effective for us?
  2. Are you following your marketing/business plan?
  3. Is our marketing generating revenue for sales?
  4. We have a captive market with high churn among the Property Management cadre, how do we keep them aware of what we can do for them, and how and when they can/should contact us?
  5. What is the most effective way to advertise... Papers, phone book, Internet, signs, word of mouth? And what do you get for the cost. Maybe a $20,000 phone book ad works well but I don't have that kind of money. So where do I put my money, how much and what do I get?
  6. Who .. what .. where..?

The questions are excellent; the answers will be challenging to provide. Over the next few blog entries I will give a 'first impression' answer to each question, and suggest some directions to take with your own research and finding solutions.

Please feel free to add your response to this question:

What is the most important question about marketing for your business?

and I will help find answers for you. Note you can post your question without identifying yourself (or if you wish to personally communicate with me, provide either your email address or phone number).

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