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Monday, December 29, 2008

Doing business when others aren't

Can you find profitable clients and achieve useful business results in the quiet days of the Christmas holiday season? Sure, if you know what you want to do.

Most senior 'decision makers' never stop working -- their passion, interest, and drive in their business means they are always on the job, in some way or another. However, many of their employees are away -- and so, if you have good reason to initiate communication with someone senior and wish to avoid the gatekeeper, you might just get through a little more quickly.

But why would you want to do that? I mean, why would you find it necessary to 'get around' a gatekeeper. If your proposal, idea, vision, or objectives aren't so compelling that they would truly be relevant to the person you wish to reach, then should you waste his or her time? However, if you really believe in what you are offering, and wish to be just a little different (and possibly more successful), it never hurts to call during these quiet days.

If your market is consumers and home owners, of course, these days are more the time of retailers than construction businesses, unless of course you are on a sunny Caribbean island!

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