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Monday, December 15, 2008

Your fast fix

Your single most effective way to find new business in tough times is to look to your current and previous clients for additional and/or maintenance work, and the single most effective way you can sell anything is to solve an immediate problem, or show tangible and fast cost savings for your clients.

Why? Because you can gain access, quickly, and you know what to look for.

Your best way to get in the door: Offer a free inspection and touch/up maintenance service. Yes, it will cost you some money and time -- but is that time better spent chasing long shot bids and preparing complex estimates for jobs which are, if they will happen at all, wired for a competitor who already has an inside track.

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