If you have a technical product or service, or something that requires explanation and understanding for potential clients to use it effectively, perhaps your most effective idea to is to co-ordinate workshops or seminars to explain your systems.
Schluter Systems, for example, uses workshops to outline its innovations for ceramic and stone tile installations. These are geared to designers and contractors who actually work with ceramic tile. Schluter's Ontario regional manager Tod Valickis says the sessions are highly effective.
A Schluter Systems online brochure notes: "Courses consist of both classroom and hands-on instruction. Learn state-of-the-art installation techniques and the theories behind their innovation, and share your experiences with colleagues in an informative, energetic atmosphere."
You can view the Schluter brochure (and learn about upcoming seminars in Toronto -- the company offers similar programs in other markets) at http://www.schluter.com/media/education/WORKSHOP-TORONTO-2009.pdf
Can you use the same approach for your own business?
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