Construction marketing in Barrie or Bulawayo

Today, instead of heading on a six-hour road trip from Victoria Falls to Bulawayo, Zimbabwe, I'll head on a six hour road trip from Ottawa to Barrie, Ontario, where we are in the final stages of preparing the second annual Barrie Construction Association magazine.

From a marketing and business perspective, this road trip is much more important than the African adventure last week.  While international travel can be fun, exciting and lead to profitable insights, often our best business results occur when we remember how to serve our construction marketing opportunities much closer to home.