Speed matters

I think public relations consultant Ronn Torossian makes a really good point in his brief blog entry:

http://ronntorossian.blogspot.com/2007/10/speed-matters.html

I wish I could say I have always practiced what Torossian is preaching here -- but there is a good argument for returning all your calls promptly, including so-called 'nuisance' calls from salespeople. (If they take enough time to leave you a voice message, they deserve a prompt and courteous response, even if it is a 'no'.) And of course clients and potential clients undoubtedly will form a much more positive impression about your work -- which will move quickly -- if you respond without delay to their calls.