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Monday, November 19, 2007

Can it be this simple?

Consultant Bill Caswell in his latest newsletter outlines three essentials for leadership success. I think anyone concerned with construction marketing can find value in applying these principals. Here they are:

  1. Listen
  2. Learn to defuse emotions
  3. Gain from the power of the group
"I offer three simple lessons for leaders wishing to have a great company," Caswell writes. "It only took me 30 years, hundreds of books, thousands of hours in the company trenches, millions of dollars and zillions of air miles to figure it out. You can be a lot smarter."

Caswell has taught me that one of the key elements in achieving these three essentials is learning how to hold effective meetings. Properly conducted, meetings can help the business leader achieve the three vital points.

For a copy of the most recent CCC (Caswell Corporate Coaching) newsletter and a free subscription, email Upkar Bilkhu at

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