Sonny Lykos sent me information about WOMMA -- The Word of Mouth Marketing Association -- and links to the association's truly useful blog and free e-letter. Since I've only just heard about WOMMA, I'm not going to rush to spend between $1,000 and $10K on membership dues just yet -- probably if you are considering marketing-related associations, I would join SMPS or (if you are in the residential sector) your local home builders association first! But there are certainly useful resources here.
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