SMPS Marketer editor Randy Pollack wrote this review of Ellen Flynn-Heapes's book: Creating Wealth: Principles and Practices for Design Firms in February 2000. I have seen these concepts in the review materials for SMPS certification, but reading this review causes me to want to get the book and go over it again, and again.
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
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