SMPS Marketer editor Randy Pollack wrote this review of Ellen Flynn-Heapes's book: Creating Wealth: Principles and Practices for Design Firms in February 2000. I have seen these concepts in the review materials for SMPS certification, but reading this review causes me to want to get the book and go over it again, and again.
Positioning and competitive advantage: The two key pieces to the marketing puzzle
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[image: competitive advantage]
Bruce Johnson in his WiredToGrow site has published a worthy article: The
Difference Between Positioning and Competitive Ad...
14 hours ago
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