Ford Harding is offering a few readers of his blog free advance copies of the updated edition of his classic book: Rain Making: The Professional's Guide to Attracting New Clients. I'll be reviewing it for The SMPS Marketer; you can review it for Amazon.
Is it worth reading and reviewing? Absolutely. The reviewing process will help you integrate the knowledge you receive from the free copy. Check his blog to learn how to obtain your copy.
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
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