Consider this posting from Sonny Lykos on JLC Online, Value is Relative.
After Sonny posted his thoughts, he emailed me:
From: Sonny Lykos [mailto:email@example.com] Sent: January 19, 2008
11:15 PM To: Mark Buckshon
Subject: A Test
Tonight I created a new thread on the JLC Business Strategies forum.
It's entitled "Value is Relative." It is a test to me to see the general attitude (and aptitude) of my peers there about this subject.
Do you get it?