WIFM

This posting in the SMPS Georgia Chapter blog, Smarter Internal Marketing, touches on one of the most important principals in any marketing initiative, considering the WIFM (What's in it for me?)

Sarah Mackley writes:

As marketers we try to focus on getting buy-in from everyone all at once. However, logic tells us you will never get everyone to agree. So why do we struggle so much to get approval from those that disagree with us? As I’ve continued through my career I’ve realized that if you focus on what you CAN do versus what you CAN’T, success comes so much easier. So the next time you find yourself stressed because you can’t get an initiative through, focus on those individuals you can get buy-in from. It’s amazing how quickly those that opposed the initiative come around when they start to see the success it brings.

Sarah's right.