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Saturday, September 13, 2008

About criticism

Seth Holdren in his blog posting "Marketing is a People Based Game" reminds readers that you never win by criticising, especially the competition. Almost inevitably, this type of negativity backfires or has unintended adverse consequences.

So what should you do when your competition plays dirty, unfair, or you see something wrong? Point out positive, practical solutions, or suggest a remediation that will truly help your potential client.

(Of course it is fun when potential or former clients come to you slagging the competition and telling you that they really want to do business with you because they know you will get it right. When that happens, you know you are on the right track, in both your business and marketing practices.)

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