![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDhzrTULotsHeyq14jDUu5FlQY3v0ExD6aFJBG1-Rtz_nSYEJZq6cGq3bc2laLs_XyJ-GysVmi89SiHrFkEILTu7OZdxcgRzI5wL0e-CNwCAt_ec94fo6tncdlzjiLiYaXCoH6dhTvhg/s400/grokdotcom-logo.jpg)
One of the basic principals of marketing is your message must be client rather than self-focused. So the "We We Calculator" is a nifty, if somewhat sobering, tool. The idea is to see how much your website is client rather than self-centric.
Take the test and see how you do.
Here are the customer focus rates among some of the blogs reviewed here.
Ford Harding -- 72.39%Ouch!
CofeBuz (Tim Klabunde) -- 52.78%
Markup and Profit blog (Michael Stone) -- 64.53%
PSMJ Resources, Inc. blog (Ed Hannan) -- 76.11%
Yours truly (the banned word goes here, you know who it is!) -- 38.72%
"You speak about yourself almost as often as you speak about your customers. Might you improve that?," the test results note.
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George Zarogiannis at Ecopainting Ltd. in Toronto introduced this calculator and its source, grok.com in this Contractortalk.com thread.
Future now, a proponent of persuasion architecture, has a nice little tool.Lessons learned here -- look at Ford Harding, Michael Stone and PSMJ's results -- Impressive, eh. Can (bleep) do better?
It analyzes the "about you" or "about the customer" focus of a webpage.
Type in a url and find out. Ours needs work just found out.
Also, on that topic, Bryan Eisenberg, the authority on that subject has some interesting points:
"It's the Customer, Stupid"
http://www.clickz.com/showPage.html?page=843281
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