To what extent can you substitute emails for telephone calls and face-to-face meetings when maintaining and developing relationships with clients and other key market contacts? The answer to this frequently-asked-question affects how you spend your precious business development time and money. Getting it right will improve your sales effectiveness. No wonder it’s so frequently asked. But what is the answer?
Today, four bloggers are posting simultaneious answers. They are:
1) Brian Carroll, (startwithalead.com) specialist and noted author on generating leads for the complex sale.
2) Tom Kane, (legalmarketingblog.com) specialist on marketing and selling legal services.
3) Ford Harding, (hardingco.com/blog) an expert on "Rainmaking" in professional practice, who has written some influential books on the challenges of selling professional services.
We hope this attention to the issue generates conversation on the subject with all of our readers. This is my first participation in a Synchroblog and I think we will all enjoy the diverse perspectives on this important marketing topic.
My post follows.
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