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Sunday, September 21, 2008

Coming tomorrow morning: Email vs. Phone vs. In-Person Meeting? Four Viewpoints

To what extent can you substitute emails for telephone calls and face-to-face meetings when maintaining and developing relationships with clients and other key market contacts? The answer to this frequently-asked-question affects how you spend your precious business development time and money. Getting it right will improve your sales effectiveness. No wonder it’s so frequently asked. But what is the answer?

On September 22, four bloggers will post their answers simultaneously. They are:

1) Brian Carroll, ( specialist and noted author on generating leads for the complex sale.
2) Tom Kane, ( specialist on marketing and selling legal services.
3) Ford Harding, ( an expert on "Rainmaking" in professional practice, who has written some influential books on the challenges of selling professional services.
4) Me.

We hope this attention to the issue generates conversation on the subject with all of our readers. This is my first participation in a Synchroblog and I think we will all enjoy the diverse perspectives on this important marketing topic.

1 comment:

Anonymous said...

I'm looking forward to this post. I've marketed in other markets before and am new to marketing in this industry. It sure is a whole different animal than others.

Kirk Edwards