The most important question
Book writing and marketing coach Denise Michaels has asked me to conduct a one-question survey:
"What is the most important question about marketing your business?"
The idea, of course, is to pinpoint the most important issue(s) affecting the marketing process in the marketing of AEC services. By keeping the question simple -- and open ended -- hopefully we will determine what is really important to your interests (and not just my perception of what is important).
If you would like to get a head start, please email me directly at buckshon@constructionnrgroup.com (or use the comment function on the blog). As a reward, if you are one of the first three to respond, I'll send you a free copy of the book when it is published!
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
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