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Monday, August 06, 2007

Remembering the basics

Marketing consultant Henry Goudreau reminds us of the basics in this promotional email to his list:
Step one: Define your best customers and build a list of them.
Step two:
Define the biggest need of theirs that you can fulfill or solution to their
problem you can offer them. Build you marketing message around these two elements.
Step three: Keep in touch with them on a regular basis. It is a proven fact that it takes up to seven or more exposures to your message before the majority of clients will respond. So, commit to contacting them on regular time intervals and always keep in touch.
Remember, the best customers are the ones who have already purchased from you before and are happy with your services. By keeping in touch with them, you'll automatically increase sales. By building off the knowledge of who your best customers are, you're still increasing sales!'
Simple stuff, and valid. I continue to believe the e-newsletter, properly done, can be one of the best ways for you to keep in touch with your previous, current and potential future clients. However, I'm also humbled by the early results to my latest survey -- I know from the results so far that there is still much work to do.

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