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Wednesday, January 23, 2008

On Facebook

Chase has set up a Facebook page for The GTA Construction Report and we'll soon have pages in place for our other publications. I've written before about social networking sites including Facebook and -- my article on the topic is due to be published in the upcoming issue of The SMPS Marketer -- and learned the consensus is that while the sites are presently useful in connecting with younger people, they are not a substitute for other forms of communication if you wish to reach decision-makers in the industry.

However, I believe these resources will become increasingly important within the next couple of years so, if you haven't explored the sites, I recommend you spend a little time there. Just don't drop your other marketing approaches yet.

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