Discover your free Construction Marketing Ideas Email Newsletter

Friday, February 27, 2009

Construction marketing: The success irony

Earlier this week, I emailed about 1,000 current and former print advertising clients with a simple offer -- they could receive an hours' free marketing consultation, with absolutely no obligation to purchase anything and with the understanding the consultation had nothing to do with selling our (print) advertising services. These clients receive the Construction Marketing Ideas newsletter and this blog.

Certainly, no one who received the email offer minded it -- no opt-outs from the mailing list, no cancellations, or the like. But only three accepted the offer, and each of the three is truly at the top of the game when it comes to marketing their services. They don't need my advice: They are doing things so well I cite them as examples of how to conduct their business.

Why is it that the people who could use marketing advice and guidance don't take it; while the people who really are doing well are interested in expanding their knowledge?

No comments: