This video from Jeffrey Gitomer reminds us that, if we are trying to rebuild our business, the best people to call are the clients who you lost. I found the reference in this Contractortalk.com thread.
You can gain some additional insights in this earlier posting (with a rather gross image) when Gitomer visited Ottawa.
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
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