No one can change your perspective if you choose not to change. Realistically, if you provide a worthwhile service, treat your current clients well and price things fairly, you probably can get by without thinking too much about marketing. Of course, if you "rely" on one major customer, ignore economic storm clouds around you or fail to manage your business effectively, you will end up on the business road-kill pile.
There are better ways. I advocate some solutions in my Construction Marketing Ideas book. (Yes, this is a marketing pitch for it -- and you can purchase it electronically for $20.00 and, on Amazon.com
Roll the dice if you wish. But before you invest serious money and resources in any marketing strategy -- or any telemarketer tells you that you really need to support a police association or charity by spending several hundred dollars on an ad -- take a few minutes to think, read, and consider the options. There are better ways.
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