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Tuesday, February 01, 2011

The secret offer

I've made a secret offer.  Well it's not that secret -- if you are a subscriber to the free weekly Construction Marketing Ideas newsletter, you would know what it is.

It tests some assumptions about the distinctions between immediate and delayed gratification.  You won't get it unless you are a newsletter subscriber but, if you ask nicely by email, I'll send you the "back issue" where the offer is made.

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