Does 'free' work?
This contractortalk.com posting provides some useful insights on how and when to offer free sample services to draw business. It is of course geared to the residential rather than commercial markets.
http://www.contractortalk.com/showthread.php?t=22385
I am adding the "sales and marketing" thread from the contractortalk.com forum to the permalinks.
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
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