Rainmaking intrigue
This article, promoting a commercial 'rainmaking' service' offers some intriguing ideas regarding systemic lead development and marketing to high level executives.
http://www.nucifora.com/art_180.html
I can't recommend the company recommended in this promotional story -- I've never used the promoted service, and the story is presumably 'planted' by someone representing Corporate Rain, Inc.'s interests. But the systematized lead development and sales strategy may well be valid, and you could apply some of these concepts in your own business.
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
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