How to change the world
This blog entry about Seth Godin's The Big Dip by Guy Kawasaki is a good read -- as is his blog, which shows how things are done right in the blogosphere.
It doesn't yet make my permalink category (to qualify under current rules the blog must be construction-marketing related) but is on my internal reference list, along with a few other general reference sources. I also enjoy Jeffery Gitomer's materials.
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
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