I'm reading right now an advance copy of Ford Harding's "Rain Making -- Second Edition". Harding has written perhaps the most useful books about the art of selling for professional service providers; lawyers, architects, engineers and his latest book advances on the principals he advocates so effectively in the first edition. More soon.
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
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