You may have noticed various advertising links on this blog. Some are extensions of our service to our print publication advertisers; others are Internet ads served by Google. My reading on blog/Internet advertising, especially for publishers who wish to convey an authoritative message, is to limit or ban advertising totally -- but we, after all, are in the publishing business, and we sell advertising for a living here.
Nevertheless, the actual revenue from the Internet advertising is minuscule and I certainly am not seeking to make the ad sales here my primary business. But it is useful to experiment with the different available online advertising models; understanding the processes, their effectiveness and relevance of course is useful for any business, whether you are selling advertising, or purchasing it.
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
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