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Tuesday, May 20, 2008

SMPS Facebook group reestablished

SMPS has established an official SMPS Group on Facebook, some months after an "unofficial" grasroots group appeared and then disappeared following a firm cease and desist letter from Lisa Bowman. This time around, you can only get into the group with the SMPS administrator's (Molly Dall'Erta) permission.

The group now has 19 members -- an increase of eight -- including the original unofficial SMPS Group founder Liz O'Rourke Kupcha.

Meanwhile, our own business received a slap in the face from Facebook when we (not fully appreciating the rules) set up Facebook 'pages' in the names of some of our publications, with Facebook accounts tied to these pages. This is a no-no, according to Facebook rules -- pages can only relate to individuals, not organizations. Obviously, the "Groups" function serves the organizational purpose, and that is where we will be managing our own sites.

For some insights into Social Networking marketing, you can view this PDF of my article on the topic for the SMPS Marketer.

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