Please read the next posting for the context from where I learned about this image.
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
Posts
2 comments:
Alec Baldwin was great in this movie. That said, I don't think cold calling (and I've done plenty of it over my career) is overly effective in today's market. I believe it's expensive and often inefficient.
Making 100 cold calls may produce a lead or two, but what about the other 98 prospects who will no longer speak to you?
John P. Kreiss
President & CEO
MorganSullivan, Inc.
http://www.morgansullivan.com/executive-search-blog/
John, I agree with you.
Intelligent "cold calling" has its place -- of course this is not just running through a long list of 'business owners' but involves thoughtful, individual research and a real reason to call Pounding through long lists in the hope of finding one or two clients, however, I agree is counter-productive -- it is demoralizing to the salesperson who will often drift into rote calling, and irritates the many who don't want to be bothered but could possibly be future clients.
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