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Saturday, May 03, 2008

A look into your (and other) neighbourhoods

Image from the Generation5.ca site; while the site has a Canadian domain registration, it has data on every U.S. neighborhood with a ZIP+4 code.

Generation5.ca offers some fascinating demographic insights for both Canadian and U.S. neighbourhoods. Enter your Canadian postal code or U.S. ZIP plus 4 code and you'll find a snapshot of your community.

The relevance of this information to marketers is obvious -- especially if you have a retail-focused business and a would like to receive a good idea of the demographic mix of your ideal clients.

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