Michael Stone in a recent blog posting says "Deal with issues face to face" when you encounter a dissatisfied or hostile client. Thursday night, one of our suppliers sent me what seemed to be a highly insensitive and irrational email -- and copied it to all my employees. We quickly sorted out the problems by phone yesterday.
So when should we use email, and when should we get on the phone, or meet face-to-face? These are actually vitally important marketing questions, but I'll hold my pen (or more accurately, keyboard) on this until a special "synchoblog" initiated by Ford Harding, with Brian Carroll and Tom Kane, scheduled for September 22. You'll see some advance details next week.
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
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