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Thursday, August 21, 2008

The North Carolina Roofer's solution

Bob Kruhm reports in his North Carolina Construction News blog a great story of how a Charlotte, NC roofer adapted and refocused his business to overcome the sudden recessionary downturn in his business. The solution for Edward “Ned” Arthur's H & S Roofing, is networking and effective publicity, including this story in the Charlotte Observer.

Participating in community and trade organizations, and reaching out for positive publicity, are highly effective marketing methodologies -- and they won't break your bank account. It helps, of course, if you have a healthy business to start with; one founded on solid service and great client relationships.

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