Today, as I finished work on The SMPS Marketer article about Public-Private Partnership (PPP) projects, I appreciated more than ever the magic of effective marketing. Though our business won't earn a cent for the voluntary writing of this story, and there is no immediate business pay-back from the initiative, I know every minute on the project has been worthwhile. I learned about an important topic and most importantly set positive relationships and connections with at least five people/organizations, while helping them and many others find new business in the challenging economy.
Once the story is published, SMPS provides a PDF which I will post on the blog and make available online, though this will be several weeks from now. In the meantime, you may find value in checking out the National Council for Public Private Partnerships based in Arlington, VA.
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